The “CLUSTER” project was born from a need: to interpret the ever-changing market. Now in its fifth year since the first edition during the Cersaie fair in Bologna, today on the occasion of the Salone del Mobile and Fuorisalone, presents a new concept of turning the concept “Design” in “Cluster” by connecting through the world of the web and social, potential synergies in this sector. A simple exhibition space becomes a cluster able to connect through a monitor, a window on the world with the other clusters, and live an experience of exchange and mutual opportunities.
“With MARCO POLETTI CLUSTER LOUNGE I wanted to interpret the fair and the out fair in the same time. Potential visitors become virtual surfers invited by a reception, a landing page to take some action: connect through a Wall Post company with the world living in a concrete way a unique experience in the exhibition space”
IN and OUT, Salone (pad 22, stand L20) and Fuorisalone (via Marghera, 28 – 2nd floor Hi-Cafè - Mondadori).
The participants Companies to MARCO POLETTI CLUSTER LOUNGE:
The Cluster Platform “www.marcopoletticluster.it” will be the connection tool between the participating companies inside and outside the fair viewable in all set up monitor.
With #marcopoletticluster you can share on social what happens during the week of Salone.