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12.04.2016
Seves glassblock at "Fuori Salone del Mobile 2016"

Fuori Salone del Mobile 2016

Marco Poletti

The “CLUSTER” project was born from a need: to interpret the ever-changing market. Now in its fifth year since the first edition during the Cersaie fair in Bologna, today on the occasion of the Salone del Mobile and Fuorisalone, presents a new concept of turning the concept “Design” in “Cluster” by connecting through the world of the web and social, potential synergies in this sector. A simple exhibition space becomes a cluster able to connect through a monitor, a window on the world with the other clusters, and live an experience of exchange and mutual opportunities.


“With MARCO POLETTI CLUSTER LOUNGE I wanted to interpret the fair and the out fair in the same time. Potential visitors become virtual surfers invited by a reception, a landing page to take some action: connect through a Wall Post company with the world living in a concrete way a unique experience in the exhibition space”


IN and OUT, Salone (pad 22, stand L20) and Fuorisalone (via Marghera, 28 – 2nd floor Hi-Cafè - Mondadori).



The participants Companies to MARCO POLETTI CLUSTER LOUNGE:

Companies at MARCO POLETTI CLUSTER LOUNGE


CLUSTER PLATFORM

The Cluster Platform “www.marcopoletticluster.it” will be the connection tool between the participating companies inside and outside the fair viewable in all set up monitor.
With #marcopoletticluster you can share on social what happens during the week of Salone.


www.marcopoletticluster.it
#marcopoletticluster