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REGGIO EMILIA: 'VERSO IL PROGETTO'
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The new Seves glassblock space inside the "Verso il Progetto", a place for meetings and ideas where tomorrow’s projects are developed.
A new Seves Glassblock space opens its doors in the city of Reggio Emilia, perfectly positioned halfway between Florence, the nerve and production centre of the company, and Milan, headquarters of the evocative showroom opened in 2008 by the Atelier Mendini.
Always in search of new and more effective ways of communicating the world of design, Seves inaugurates an area reserved to their collections inside the "Verso il progetto", an innovative structure, halfway between a showroom and a laboratory, which brings together in a single location some of the most innovative realities of the building and interior design sector. |
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A place for meetings and ideas, Seves Glassblock joins a pool of important contemporary design and architectural companies to share relationships and build tomorrow's projects together, and to provide visitors with an essential visibility of the product range for decorations and interior design, for an initial approach to the innovative and captivating product.
The first result deriving from the shared experience of the common space is the co-marketing activity carried out with Bticino for the innovative domotics house, consisting of the creation of a wall back-lit with Pegasus Neutro Q19 metallised smooth blocks.
Once again the glass block perfectly demonstrates its capacity to casually insert itself into contemporary homes, not only as a simple backdrop but as a “live” element of the project which radiates intense reflections spreading a coloured silvery light throughout the entire area. |
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